Facebook has always been quick on the uptake in terms of rolling out new features; it’s one of the ways they managed to claw their way to the number one social media networking site.
There has consistently been a steady stream of updates coming to the platform for as long as I’ve been writing about social media.
This month was no different, but we’ve gotten even more big news than normal, making it a little more like a tiny flash flood instead of a slow trickle.
In this month’s edition of our Facebook Updates post, we’re going to take a look at the soon-to-be-improved ads and business managers, the cost cap bidding option, new inventory filters, and more!
New Ads Manager & Business Manager Announced
Facebook just announced that by the end of the year, we’ll have a new and improved Ads Manager and Business Manager.
Earlier this month, they started rolling out the new Ads Manager interface. This new design has simplified navigation, a cleaner design, and improved campaign management thanks to easier-to-access reporting.
The campaign creation process is also getting an upgrade, with a new copy and paste feature that will help you speed up the time it takes to build your ads.
There will also be an auto-naming feature so that you don’t need to come up with your own campaign names (though how well this works for organizational purposes will remain to be seen).
These features will likely roll out later this year.
As for the Business Manager, one of the biggest updates will come in the next few months and involve an improved, faster, and seamless process that will make it easy for agencies to onboard new clients.
This will make it easier for them to access historical reporting and more efficiently run their clients’ ad campaigns.
As someone who has worked with a number of clients on social media to manage their overall Pages along with their ads, I can say that this could be a huge game changer in terms of client onboarding in the best way.
Anything that speeds up our process and saves us time is good, but it also makes the clients’ experience significantly better, too.
New Cost Cap Bidding Option
Facebook has given us a new way to get the most out of our bids, releasing their Cost Cap Bidding strategy, which is a new strategy that focuses on maximizing conversion volume while maintaining cost predictability. This optimization strategy will seek to strike a balance between getting results while still being cost-and-budget-friendly.
According to Facebook, the cost cap strategy will be the way to go when you want to maximize volume conversions while maintaining budget.
Bid cap, on the other hand, will be best when you want to set a strict limit on how high you’re willing to bid, and target cost is the right choice when you want to keep costs consistent even as your budget goes up.
Facebook Adds Inventory Filter
Facebook has just introduced a new inventory filter, which allows advertisers to have more control over where their ads will appear and what content they could be associated with. This is part of their new brand safety control measures, which are designed to protect brands.
Here’s how it works. You can have your content excluded from moderate and sensitive content for a “limited inventory,” which goes as far as possible to protect your brand even though it may lower your reach and impact costs. You can also choose a “standard inventory,” which excludes only sensitive content, or a “full inventory” which pretty much excludes nothing.
This applies to Instant Articles, Audience Network, and In-Stream video placements. If you want to control what content your brand may be associated with, this is a chance to increase your protection and control further than ever before in a quick, convenient way.
New Steps Taken to Manage “Problematic” Content
It’s no secret that Facebook has been hit with some major transparency issues from every direction, and with false news spreading from every direction, it’s negatively affecting users andFacebook’s reputation.
Facebook wants to put a stop to it, and they’ve recently announced that they’ll be working to clean up users’ feeds by attempting to promote higher quality, trustworthy news organizations while halting or slowing down content that may not be so reliable.
They’ve said they’ll be removing content that doesn’t meet their policies, and even launching quality control features, including one for groups.
They’ll be reducing the reach of groups that repeatedly share misinformation, and inform users by adding trust indicators to the news feed context buttons on news to hopefully help guide users to more reliable (and non-parody) information.
3-D Photos Features Released
Last fall, Facebook released the option to create 3-D photos on Facebook, and now we’ve gotten more features along these lines.
You can now share 3-D photos to Stories, giving them new reach, and you can upload them through the web or your mobile device.
Here’s what Facebook says about how to upload these images through www flow:
- “You’ll need two (2) files for this to work: an image and a depth map, either in .png or .jpg format.
- File names matter! Make sure the depth map has _depth appended to the file name. For example: myImage.png + myImage_depth.png would be what your two files might be named to use this flow.
- While the aspect ratio of your depth map and your image must match, they don’t need to be the same resolution.
- As shown below, to create a 3D photo from the web, drag an image and its depth map and drop them into the composer.”
While this may seem like a complicated process, the new upload features will speed things up for marketers who are taking advantage of 3-D photos, making it more accessible and convenient to us all as a result.
And more good news: Starting in May, Android users will have the option to create 3-D photos if they have dual cameras on select smartphones. Keep an eye out for this, too.
Facebook has given us a lot of really incredible new features this month. I’m particularly excited about the cost cap bidding option, and it will be fascinating to see how this works to keep us at target bids while hopefully maximizing the conversions.
The 3D photo capabilities are also astonishing, and will certainly be unbelievably valuable to the brands that can leverage it well.
And if you’re interested in seeing the first look at the new business manager and native ad manager, you’re not alone– we’re dying to get our hands on it, too.
Keep an eye on our blog and we’ll let you know when more of those features and updates start rolling out!
What do you think? Which updates are you most excited about? Which are you planning to use the second you gain access? Share your thoughts and questions in the comments below!